Barrique - The famous Art of Spirit -

Corporate Identity

Another cornerstone to success

Markets for retailers have changed rapidly over the last few years. Survival rates of small, individual retail are shrinking constantly in favour of ever expanding conglomerates with big financial muscle offering mass produced products.

Survival for individual and speciality retailers lies in consistent execution of proven concepts.

During a two-year pilot period, Barrique have clearly demonstrated and proven the success of concept and the integrity of the company. It has shown that its uniform appearance in the market automatically creates credibility and trust in quality and service for a Barrique contract partner.

However, in the Barrique philosophy corporate identity does not only mean using a common label. More so, the label stands for the companyxs sound entrepreneurial experience and the knowledge that only continuous development of products and systems, coupled with responsible sales methods and adherence to its ecological principles can bring sustained success. Naturally a Barrique trader benefits from a genuine belief in this, rather than to aim simply at recognition of a brand.

According to the Barrique philosophy, corporate identity means commitment to a common standard of quality, integrity, innovation, flexibility and the pleasure in selling creative solutions.

A united appearance in the market means also to express individual creativity. Every Barrique contract partner is considered an entrepreneur in their own right.

Barrique offers a fresh and innovative concept that is reflected in the ambiance as well as the presentation of products.

It goes without saying that there is also a broad range of accessories and marketing support materials such as bicycle stands, logoed apparel (shirts, polo shirts, apronsx.), posters, chalk boards, cotton carrier and paper carrier bags, stickers in varying sizes, ballpoint pens and much more.

The ambience of retail outlets is kept light and inviting.

Simple elegance is reflected in product presentation as well as shop fittings.

Part of the companyxs philosophy is a demand to maintain the highest quality specifications:

Shopfittings designed and manufactured by Barrique are made from light beachwood. Only wood is used throughout – never veneers, nor plastic, etc.,.

Walls are simply whitewashed and floors are either tiled or wooden for an inviting appearance.

Specifications for shopfittings ideally complement the modern stainless steels kegs and glass amphorae.

The label Barrique – The Famous Art of Spirit appears floodlit in magenta and grey in the shopwindow, as well as Rhombus- shaped on the façade and of course on all sales support material such as stationery and so on.

Understated elegance is again an essential part of the philosophy: less can be more. Customers should be enticed though subtle use of the loge, not barraged with its overuse.